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Loyalty: What's next?

Loyalty: What's next?

July 01, 2023

How to deliver a tier one loyalty experience as a tier two retailer – and why it’s more important than ever.

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Posts about | Strategy (2):

Making Retail Easier

Making retail easier. Quite a neat new strapline if you ask us. But leaving marketing speak behind, what does that really mean? In this blog, Retail Directions’ MD, Andrew Gorecki, discusses the thinking behind our new strapline, considering why retail has become so complicated and how retailers can overcome complexity to make their lives easier.
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The Retail Apocalypse Myth

Fear, Uncertainty, and Doubt (aka FUD), the infamous sales and marketing technique, has become even more common in our digital age. So, when retailers find themselves exposed to a barrage of scary information about the impending retail apocalypse, they should be wary – someone is definitely trying to sell them something.
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