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The mirage of the super-network
Our Team + Perspective

The mirage of the super-network

May 28, 2018

We are living in an increasingly more digital and, therefore, connected world. Through our mobile phones, we can access practically anything, anywhere. Most of the time, information flows without any issues and we tend to ignore occasional slowness and interruptions. Furthermore, the media keeps telling us that the NBN, 5G and other technological advances will make things even faster and more reliable.

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Data breach – be aware and prepare
Our Team

Data breach – be aware and prepare

May 24, 2018

Be Aware

On 22-Feb-2018 a new amendment to the Australian Government’s Privacy Act 1988[1] came into effect and introduced new legal requirements for entities to respond to and report data breaches involving personal information.

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How to use data holistically to shape customer journey
Our Team + Perspective

How to use data holistically to shape customer journey

May 22, 2018

In today’s connected world, shaping the customer journey has become increasingly complex.  People interact and collaborate with each other using a combination of e-commerce, social media, and mobile.  In this new ecosystem, people can easily access information such as product and brand reviews, which gives retailers extra marketing power but also makes them more vulnerable to customer criticism.

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How to play the retail game
Our Team + Perspective

How to play the retail game

May 22, 2018

The term ‘employee engagement’ comes up regularly in corporate presentations, books and articles about management. It means nurturing a motivated team that operates with commitment to the company’s goals and values, with an enhanced sense of well-being. Despite such a simple definition, the truth is that the majority of employees are not engaged in their work.

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Why some things don’t sell online
Our Team + Perspective

Why some things don’t sell online

May 22, 2018

It feels like online shopping has been around forever.  Most retailers – even if they won’t mail your purchases to your door – will at least be entertaining the possibility of Click and Collect.  From alcohol, CDs, DVDs, chocolate and flowers, which dominated the early days of e-commerce back in the 90s, to today’s wide range of offerings including electronics, home wares and apparel, almost anything can be summoned to your door with a click.

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