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Building resilience and agility is key in South Africa's tough retail environment

Building resilience and agility is key in South Africa's tough retail environment

September 13, 2022

War, extreme weather, power cuts, looting, connectivity issues… anyone would think South African retailers had a lot to contend with. And they’d be right.

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Posts by Pratheksha Reddy:

How to use data holistically to shape customer..

In today’s connected world, shaping the customer journey has become increasingly complex.  People interact and collaborate with each other using a combination of e-commerce, social media, and mobile.  In this new ecosystem, people can easily access information such as product and brand reviews, which gives retailers extra marketing power but also makes them more vulnerable to customer criticism.
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