NOVO first opened its doors in 2002 at Warringah Mall in Sydney. Since then the business has expanded to a network of over 100 stores throughout Australia and New Zealand. And, the brand continues to expand its store footprint.

Operating in a highly competitive and dynamic environment, NOVO needed to find a consumer-centric retail technology platform that could help the business operate more efficiently while enhancing customer experience.

Retail Directions provided NOVO with a single platform to assist in developing world-class capabilities across the operation – from e-commerce to warehousing and everything in-between.