Fashion & lifestyle retail · GLOBAL
How one of the world's fastest-growing fashion groups runs multiple brands, a global store network and a growing online business on a single, integrated platform.
brands on one platform
store & online footprint
integrated database
The Challenge
Rapid multi-brand, multi-country growth had outpaced a patchwork of systems. Each brand and channel needed to move fast without inventory, pricing and customer data drifting apart, and without adding operational drag every time a new store or market opened.
The Solution
Cotton On Group consolidated onto Retail Directions, running POS, inventory, merchandise and unified commerce for multiple brands on a single database. New stores, brands and channels come online against the same source of truth.
The Outcome
Head office and stores work from the same live data across the group. The business can scale into new brands, formats and countries without re-plumbing its systems each time.
“If you are looking for a new retail system, look no further.”
Ash Hardwick · Director, Cotton On Group
See how Retail Directions could work for a retailer like yours.
