Advertisers ditch Google for Amazon
CNBC reported that advertisers are increasingly ditching Google and putting their search budgets into Amazon ads instead. It’s not just a handful of companies, according to execs at multiple agencies, the moves, so far, have amounted to hundreds of millions of dollars. Amazon is making huge headway in the advertising game, becoming the 3rd largest US digital advertising platform behind Google and Facebook. It also doesn’t hurt that around 49% of product searches begin on Amazon, meaning that Google is becoming an unnecessary middleman.