ALDI aims to be third largest US grocer by 2022
Store Brands in the US reported that ALDI aims to become the third largest US grocery retailer by 2022. ALDI opened its first US store in 1976 and now plans to grow from more than 1,800 to about 2,500 stores in the next four years. The chain’s USP is operational excellence and low priced private-branded packaged goods – about 90% of its range is private label. The main difference between ALDI’s ‘home brand’ and home brands offered in regular supermarkets is quality. In the US ALDI has gained a reputation for its product quality, not just low prices. Given that ALDI expanded even faster in Australia than in the US, Australian supermarkets should take notice: ALDI’s arrival was not just another disturbance in the market – it was a structural change. Unless the local operators manage to adjust to this new reality, their pains will continue.