News.com.au reported that Mecca Brand opened its 100th store in Rundle Mall (Adelaide) last Friday. Stocking more than 100 brands, it will include cosmetics and luxury fragrances previously unavailable in SA. It will also offer individual make-up and skincare appointments and group lessons. The Australian beauty retailer was founded in 1997 and it operates the Mecca Maxima and Mecca Cosmetica chains. Meccas on-going expansion proves that soft market conditions matter little for great retailers - they keep going strong.