Mobile devices have become a primary shopping companion
WWD reported that according to a RetailMeNot survey, 69% of in-store shoppers would rather consult a product review on their phone than ask a store associate. Some 53% would rather use a mobile device to find deals and offers on products they are considering purchasing than discuss promotions with an in-store associate. In addition to using their phones as assistants in stores, consumers are leveraging their devices to seek out deals. For example, nearly 49% of Americans have an app that collects and provides deals and discounts across retailers on their smartphones. 65% said receiving mobile coupons they can redeem in-store is important when shopping in physical stores. More importantly, 69% said receiving a personalised offer on their phone that they can use in-store would make them more likely to visit physical store locations. While retail marketers continue to focus on driving e-commerce and mobile sales, there is still a major opportunity to drive revenue through offline channels at the physical store level.