Ikea may launch an open online marketplace
The Financial Times reported that Ikea is exploring the launch of an online sales platform offering furniture not just from the famous flat-pack retailer but also from rivals as part of its big transformation. The world's biggest furniture retailer is finalising the details on its first test of selling on a third-party website such as China's Alibaba or Amazon. Ikea is not yet in talks with any of its rivals but it has noted that it would like to be involved in the creation of any industry-wide sales platform. Ikea is undergoing some of the biggest changes in its history as it tests concepts from leasing furniture and selling it on other websites to having city-centre shops and offering home assembly to its customers.