IKEA explores IA to connect with customers
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The New York Times commented that technological innovation has allowed Sweden-based furniture retailer IKEA to “explore options for using artificial intelligence and virtual reality to connect with consumers”. Whatever this means… The NYT quoted IKEA’s CEO Jesper Brodin saying that "like most retailers, we don't know exactly where we will land at the end of it but our curiosity and willingness to create will be a guide for us." Doesn’t strike us like a solid base for investment.