Walmart to launch first kids' apparel line
USA Today reported that Walmart is launching four new private apparel brands, including its first kids' line, in a move that could “make the retail giant more top-of-mind when it comes to fashion”. The article then stated that the move was also made to help Walmart gain ground in the race against rivals such as Amazon. We think that USAT got their thinking upside down. The only way a retailer can protect a product from online competition is to give it a unique brand. So, this is absolutely the right strategy, but its core value rests in removing the ability to compare prices with Amazon.