Google to help tackle the environmental impact of fashion
The Independent reported that Google and Stella McCartney are teaming up to help reduce the environmental footprint of the fashion industry. At the Copenhagen Fashion Summit this week, Google announced that it is building a Google Cloud data analytics and machine learning service that will “give brands a more comprehensive view into their supply chain,” particularly at the level of raw production. The machine learning technology will be used to help brands estimate the environmental impact of particular items of clothing at the sourcing and design stages, and use this data to help companies take action. The pilot has been launched in response to the growing environmental impact of the fashion industry. According to Google, the fashion industry accounts for 20% of wastewater and 10% of carbon emissions globally.