Amazon's CRaP items
The Wall Street Journal commented how Amazon has trained people to buy nearly everything online and now it is having second thoughts because some items don’t make money - Amazon refers to them as CRaP, short for “Can’t Realize a Profit.” So, Amazon started to push big brands to change how they use its site, to remove unprofitable items or pack them differently to reduce logistics costs. The CRaP products, such as bottled beverages or snack foods, tend to be priced at $15 or less, are sold directly by Amazon and are heavy or bulky and therefore costly to ship. We warned in the past that online business needs to be treated differently depending on the category. The common practice of trying to reach the general ratios (like 10% of all sales in the country are made online) can be quite dangerous. Some categories are ideal for online sales, some should never go there.