Kogan launches online marketplace
The AFR reported that Kogan.com has taken a leaf out of Catch Group's playbook, launching an online marketplace to boost sales and better compete with Amazon and eBay. The marketplace enables third-party traders to sell goods on Kogan.com, as they do on Amazon.com.au, Catch.com.au and eBay, and increases the range of products available to customers, without Kogan.com having to buy or hold the inventory. Kogan.com said many leading retailers and brands had already signed up, boosting the number of products to more than 100,000, including brands such as Microsoft, Breville, Lego, Fisher-Price, Paw Patrol, SodaStream, Gillette, Gucci and Philips. The new marketplace promises to reinvigorate Kogan.com's sales growth, just as it has at Catch Group, which launched a marketplace in June 2017.