Lidl’s first anniversary in the US
Lidl is a part of the German Schwarz group, which turns over around U$120 billion. The group includes the Kaufland chain, which is about to open in Australia. There are over 10,000 Lidl stores world-wide. According to the NRF, Lidl aimed to open 100 stores in its first year in the US, but only opened about 50. Apparently, Lidl currently has 40 sites in the planning stage, 14 under construction and 11 awaiting opening, so they are serious. They've taken some key learnings in the US market, adjusting their focus to smaller footprint stores, in more dense demographic areas. They have definitely made a dent in the areas where they have opened, forcing price reductions amongst competitors.