Something must happen at Godfrey’s
According to the AFR, sales over the last two weeks dropped by over 25%. For a publicly listed company, this is certainly not good news. Godfrey's new approach to marketing, introduced in February, seems to have failed. The business is now apparently keen to accept John Johnson's Arcade Finance offer to buy the business back. One thing for sure: the business will not be able to continue without a serious change.