The wingless ‘Flybuys’
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AFR commented about Wesfarmers selling off Coles but retaining a controlling stake in Flybuys, because of the perceived high value of this “lucrative retail asset – data on shopping habits of 10 million Australians.” We find it quite amazing to keep hearing the same claims, for nearly 25 years now, glorifying retail 101: recording who buys what and where. Most retailers who have half-decent systems already capture such data and actually use it.