'Buy Local' an unrealised ideal
The Wall Street Journal pointed out an interesting trend in international shipping. Refrigerated containers currently make up about 7% of total container volumes and the demand has been growing in excess of 5% per annum over the last five years, well ahead of shipping in general (around 2%). Fresh produce, orange juice, pharmaceuticals and confectionery shipments are on the rise due to the growing affluence of the global population, especially in Asia. The ‘Buy Local’ slogan doesn’t seem to be working that well.