Digital Path to Purchase can start online
CNBC published an article about eight pure-play online retailers expanding into the brick and mortar space. The list included brands such as Untuckit (planning 50 stores by the end of 2018), Adore Me (planning to open 300 stores) and Thredup (planning 100 stores). The article also mentioned Suit Supply, which started expansion into the store space seven years ago and now runs about 100 stores globally. More stores are planned. We keep appealing to brick and mortar retailers who expanded into the online space to regroup and put in place a homogenous digital model aimed at selling, not just online selling. Without a doubt, the brands mentioned by CNBC are moving into the physical (over the counter) retailing with the Digital Path to Purchase paradigm already in place.