Blue jean revival?
Bloomberg commented that some of the leading brands are hoping for a blue jean revival. The jean making industry has been distressed in the recent years as jeans have struggled to beat back more comfortable styles such as leggings and yoga wear. Last year, imports of elastic knit pants surpassed those of jeans for the first time, according to the US Census Bureau. However, there are signs of a rebound. The jeans maker Levi Strauss posted an 8 percent increase in revenue in 2017, thanks to a significant revamp of its women’s range - its strongest annual growth since 2011. Ralph Lauren reported similar increases and other leading jeans brands also commented on encouraging results.