Nordstrom tests new retail strategies
Glossy reported that US department store, Nordstrom is testing new retail strategies to drive sales and promote customer loyalty - starting in Los Angeles, its largest market. The retailer has found that customers who shop both online and in stores spend five times more than customers who shop in a single channel and that customer profitability doubles. As such, the company is investing in new store strategies that can complement its growing online business, including a highly targeted marketing approach, and an improved localised supply chain. The key to Nordstrom's continued success is its holistic view of retail sales, the retailer does not report on in-store and online sales separately. The approach makes good sense. If your customers demand a consistent and seamless “one” brand experience, unifying the client engagement structure of the business becomes the only way to effectively meet and exceed such expectations.