How wrong can you be?
RetailBiz reported on online retailer Shoes of Prey's recent decision to halt orders while it considers its future options, saying that "e-commerce retailers are not immune to the tough market". Contrary to the article's premise, Shoes of Prey has never been subjected to market forces. It was a venture based on capital, which was burnt, with a hope that the concern would get traction with customers. However, the concept failed, i.e. no money was made. The market had nothing to do with it; unfortunately for the retailer, the concept was flawed.