According to the Washington Post, some of the world’s largest clothing chains, such as Zara, H&M, Gap and Topshop, intend to discontinue selling mohair apparel. The decision is apparently based on allegations of animal cruelty at a dozen goat farms in South Africa. If this is the only reason, then it looks like rational thinking no longer applies in some parts of the business world. Consider this: these are unconfirmed allegations based on video footage from unaudited sources, no analysis has been made as to what % of farms are affected by the alleged cruel practices, and the retailers are not even clear whether any of their brands sourced mohair from these farms. The same concerns raised in relation to the South African goats can be raised in relation to ordinary wool and many other animal-sourced fibers. We would suggest that the question needs to be asked: who would benefit from such a ban? Surely not the people employed in the industry, nor the consumers.