Retailers target plus-sized collections for revenue growth
DigiDay reported that more retailers are developing plus-sized collections - a sign they are starting to see them as bigger potential revenue streams than they have in the past. Recent announcements to this tune from Kohl’s and Anthropologie follow a steady march of brands like Ann Taylor Loft, Nike and J.Crew, which have released plus-sized collections for the first time within the past couple of years. And, retailers including Target and Nordstrom, which are starting to increase the size spectrum of brands carried in-store and online. Walmart’s acquisition of DTC plus-sized brand Eloquii last year also underscored the importance of this market. Recent research shows that the plus-size market is expected to grow to US$24 billion in the US by 2020, with an annual growth rate about twice that of the total clothing market.