Online retailers grapple with low trust rating
The Herald Sun reported on the findings from the first annual Australian Consumer Trust Index, which assessed how consumers rate businesses to do right by them. The project leader noted that "public trust in institutions, including businesses, is at an all-time low." In retail, the study showed that supermarkets and pharmacies are the most trusted verticals, while online-only stores are deemed untrustworthy due to perceived product inferiority and information security vulnerability. This data reinforces the relevancy stores still have in retail, and many pureplay retailers, including Amazon, have recognised that having a brick-and-mortar presence reinforces their online efforts.