99-year-old Godfreys owner taking the fight to social media
The AFR reports that 99-year-old Godfreys owner John Johnston has instructed CEO John Hardy to take the fight for the business's resurgence to social media and beyond. The retailer will stop trading on the ASX at the close of today, as it ends an awkward chapter after nearly four years as a listed company. The newly restructured company will take a more aggressive and progressive position in the market, already launching an advertising blitz, which generated some positive momentum. It will be intriguing to see if the limping business can be turned around.