Consumers remain wary of social media commerce
Australia Associated Press reported that new research shows that, despite the exponential growth of businesses selling through Instagram and Facebook, consumers remain wary of retail via social media. The latest PayPal m-Commerce Index revealed that 13% of Australian businesses are already selling via social platforms, with an extra 22% of businesses planning to do so in the next six months. Additionally, one-in-eight Aussies are now shopping on their mobile phone daily, highlighting the increasing importance of mobile-optimised e-commerce. Half of Australians in 2018 are using at least one subscription service and spend an average of $32 per month on subscriptions, with 86% of businesses who offer subscriptions seeing an increase in revenue. However, PayPal Australia's MD warned that one in three buyers remained nervous while buying as the lines between user-generated and advertiser content increasingly blurred.