The importance of stores for online growth
The Hustle reported on how online apparel startup Goodlife defied convention to achieve impressive growth. Founded in 2014, the e-tailer embraced brick and mortar early its journey, starting with a 5-location test in 2016 and is now set to be in all 125 Nordstrom department stores by the end of 2018. At the same time, their online store is pushing 400% YoY growth. With all the hype around e-commerce, it's easy to forget about the media and experience value of a physical retail presence.