Death of the supermarket checkout?
In January 2017, Amazon Go was first to market with a checkout-free grocery store in Seattle. Chinese e-retail giant Alibaba and Indian retail company Watasale both have similar offerings. In Australia, Woolworths is the first to embrace such technology, allowing shoppers at its supermarket in Double Bay to trial its new “scan and go” system. Besides convenience, an article in News.com.au reported that "the new technology has the potential to reduce shoplifting to zero". However, in all the hype, it's important to remember that even Amazon Go has been flawed from the start. A recent article in Forbes said it best: "As beautiful as Amazon Go is, it could also be the retail industry's siren song, seductively distracting Amazon's competitors from the real endemic issues within their business models and ultimately leaving them shipwrecked on the shores of retail's landscape from what will likely be a myriad of fruitless and costly attempts to mimic Amazon Go's checkout-free visual recognition technology."