Future of retail in 2019 and beyond?
Inside Retail published commentary about the ‘future of retail in 2019 and beyond’. It is an interesting read, but we question some of the conclusions. For instance “cloud” doesn’t “effortlessly localise the online user experience” – the cloud is just plumbing. The retailer still needs to rearchitect their systems to achieve cross-channel connectivity, which doesn't necessarily require the cloud. The prediction of 30% growth in online sales in 2019 is not in line with recent industry statistics, and the growth will vary widely depending on the vertical. Certainly, Aldi’s online growth will be zero, as they don’t even sell online, while still causing enough trouble for the online-enabled Woolworths and Coles. In our assessment, the drift from brick & mortar to online is levelling off, as the use of mobile technology saturates, particularly in Australia. In other words, what was meant to be sold online, has mostly made the move there already.