The NRF looked at Home Depot's digital strategy, aimed at "frictionless shopping". It is pleasing to see that some retailers have clarity about the future and work on creating and refining what we call a 'Digital Path to Purchase'. The key objective of the DPP is to generate sales - full stop. Not online sales, but simply sales - anywhere in the business. Home Depot does this really well, it's customers collect around 50% of their online purchases in-store (aka Click & Collect).