Amazon AU adds pantry food range to online offering
The AFR reported that Amazon has added food to its online offering in Australia, stepping up pressure on Coles and Woolworths to invest in their online grocery offers. Amazon AU will start selling groceries such as tea, coffee, and tinned goods as well as specialty, health and organic foods sourced from more than 400 Aussie and international brands. The e-commerce giant has also established a one-day delivery service in select locations, prompting Coles and Woolworths to start testing express two-hour deliveries. We've said it time and again, there is a real danger in trying to compete head-on with Amazon in the digital space. Woolworths and Coles should be investing in store experience and better value for customers rather than trying to continually keep pace with Amazon. Such a strategy would serve them well against Aldi too.