Alceon now one of the largest fashion retail groups in AU
Ragtrader reported that Alceon Group’s private equity business has acquired the Pumpkin Patch childrenswear business, adding to its already extensive portfolio of retail brands, including Noni B, Ezibuy, SurfStitch and Cheap as Chips. The business was acquired in March 2017 by its current owner, Catch Group Pty Ltd, from the company’s receivers. Alceon's executive director said the group hopes to revive the brand. Pumpkin Patch will initially be re-launched in New Zealand through EziBuy and will feature in EziBuy’s online and physical stores, planned for the end of October. A full re-launch of Pumpkin Patch into the Australian and New Zealand markets is planned for July 2019. Alceon also plans eventually to launch stand-alone Pumpkin Patch stores.