Sales are reshaping the retail calendar
An article on the ABC covered the trading shift generated by shopping events such as Black Friday, Cyber Monday, and China's Singles Day, which are reshaping the retail calendar. The change is beginning to show through in the statistics, with last year's November sales spiking, while December disappointed. The Australian Bureau of Statistics' seasonally-adjusted figures showed November retail turnover coming in at $26.4 billion, beating December. However, according to the ABS original figures, December sales were actually still ahead at $33.6 billion. NAB's group chief economist Alan said it indicates the ABS is not yet used to accounting for a bigger November and it will take about three years for the seasonal factors to essentially allow for this new change in behaviour. In response to this increasing trend, retailers need to reforecast and plan staffing and inventory levels accordingly, rather than assume the traditional Christmas boom will continue.