Shoes of Prey ceases trading
The AFR reported that online retailer Shoes of Prey has ceased trading, after a nine-year journey of mixed fortunes that took the business from pureplay online into stores and back again. According to the article, Shoes of Prey is currently exploring a dual-track process to either raise more capital or sell. Reading between the lines brings a different perspective. Last year the retailer turned over $7 million and lost $6 million. The venture is another example of when investors capital is used to suck revenue out of the market and give stock away. Seems to be a common pattern.