Coles Local an Aldi imitation?
The AFR reported that Coles is aiming to take market share from independent retailers including IGA and Harris Farm Markets by opening a network of convenience stores to cater to local appetites. The Coles Local is half the size of a traditional full-service supermarket and carries about 8,000 products - a third of the usual range. It appears to us like Coles is simply trying to look like Aldi. And, while imitation may be a form of flattery, it's definitely not a sound long-term strategy for the grocer.