Walgreens pioneers a freaky future for the frozen foods aisle
The Hustle reported that after successfully testing out “smart cooler” screens in Chicago in the US, Walgreens will roll out face-recognising, eye-tracking screens to frozen food displays. Marketers have been looking for ways to bridge the gap between brick and mortar retailers and digital advertisers for years, and now Walgreens is betting that smart-fridge displays could be a chill solution. Powered by AI-powered cameras, the “smart” screens, which cover the front panel of cooler doors, display different ads based on age, gender, and even the outside temperature. For retailers like Walgreens, the screens provide a new source of ad revenue and also a quicker way to know when to restock. For big brands, the screens offer the targeting of internet-style advertising, in-store.