Customer (dis)satisfaction with supermarkets
Inside Retail reported that “Foodland beats Aldi for customer satisfaction.” According to research by Roy Morgan, Foodland scored 91%, against Aldi's 89%. We think that this is bad news for Foodland. If a premium supermarket is only 2% ahead of a discounter in the customer satisfaction space, then, given the price differential, they have little hope for long-term survival. BTW: Inside Retail noted that Coles was at 85%, Woolworths on 84%, and IGA at 80% - so these chains have even less chance to compete with Aldi (and soon Kaufland). Without doubt, wherever Aldi opens an outlet, it will take a market share from them. Overall supermarket customer satisfaction declined by 6% compared to this time a year ago.