Lego shop headed for Sydney's east
The AFR reported that investment company Alceon Group has snared the rights to open stand-alone Lego stores in Australia and New Zealand under a partnership with The Lego Group. A flagship Lego store will open in March at Westfield Bondi Junction, just in time for the release of the second Lego movie. Under the partnership, Alceon has the licence to open and operate Lego-certified stores and Lego Group will be actively involved in site selection, store design and merchandise, leveraging its knowledge from establishing stand-alone stores overseas. The stores will stock exclusive Lego products not available at other retailers such as Myer, David Jones, Kmart, Target and Big W and will feature hands-on interactive experiences, including Lego's signature pick-a-brick wall and large 3D models.