Uber's new advertising system
TechCrunch reported that Uber revealed plans to build a new advertising system into its UberEats platform. The revamped food delivery service will now allow restaurants to strategically boost sales of their Eats - for a price. Uber confidentially filed for an IPO last week, and this new ad-based product launch promises investors a tasty new revenue stream. Uber will first offer restaurants rankings boosts in exchange for discounts. But Uber could also use what it calls its “logistics expertise” to sell restaurants data to target new customers, predict demand spikes, and boost rankings. It’s a complicated system, but it provides a straightforward takeaway: Uber has another new way to make money. Something that will definitely assist with its IPO valuation.