Our Advantage
By working with Retail Directions you will be partnering with an organisation that brings you many unique advantages. Here are the key areas where we give you a strong lead over the competition.
Retail Only
Retail Directions works exclusively with the retail industry. This narrow specialisation allows us to excel in our area of expertise. Our software systems have been developed specifically for the retail industry and this removes one layer of unnecessary complexity. This is why we can deploy our system in less that 10% of time required to implement other tier-1 enterprise-level systems.
Stability
The industry we are in suffers from perpetual mergers and acquisitions. It is not unusual to be offered software products that have changed hands three or four times. As you can imagine, a lot of the original focus and commitment is lost in the process.
Retail Directions is different. From the inception, the company has avoided takeovers, mergers and acquisitions. We continue to retain our strategic direction without compromise, conflict or interruptions. We are pursuing the single aim of providing retailers with the World's Best Retail System.
Unity
Many retailers operate a 'zoo' of computer systems and endure the on-going pains and costs associated with the continuing management, reconciliation and modifications of multiple interfaces. This poor practice is encouraged by niche systems providers and attempts are being made to legitimise this approach by calling it "best of breed". Surely, no one would advocate that you put together your own car buying "best of breed" components!
Retail Directions offers the proper solution - a completely unified retail management system. There are no interfaces to waste time and money on. Not only do you get great functions, but they operate as one, in a truly balanced fashion. Surveys conducted in the US indicate that around 40% of Retail IT budgets are wasted on coping with the interfaces. With Retail Directions' solution you keep the 40% and enjoy all the benefits of true synergy.
Innovation, but not experimentation
We are innovation-driven, but we would never put your business at risk. This is why we only employ proven technologies to protect you from fashionable but speculative ideas, often promoted within the IT industry. If it works and could be of benefit for you, we will use it. Otherwise, we will rather appear unfashionable than put your business at risk. One example are thin-client Point of Sale systems - some vendors are still trying to sell them to retailers, ignoring the inherent problems of such system architecture. Retail Directions always recognised that Point of Sale systems are mission critical and cannot be dependent on remote access in order to be fully functional.
Scalability
Successful retail businesses are highly dynamic and unless their systems can evolve as well, they will start to constrain the business.
Retail Directions understands these constrains, that's why our solution is highly scalable. The system currently handles retail business varying in size from a single store to over 800 stores on a single network and a customer that has more than 70 registers in a single store. One client was able to grow from 50 to 230 stores in just 20 months.
Increase Gross Profits
Our clients are our best proof we have to how well our systems work. We have saved them a bundle of money and here's just a few examples of how our systems did it:
- Control over stock distribution and warehouse process - increased warehouse efficiency by 25%
- Intuitive user interfaces for POS - eliminated staff training and reduced cashier errors
- Fully integrated - not having to manage interfaces means retailers with 30-50 stores don't need an extensive IT teams (in some cases a part-timer is enough)
- Automatic application of complex promotions - increased profit equivalent to 3% of turnover
- Superior customer loyalty and CRM programs - improved and tailored promotions
- Highly visible real-time reporting - being responsive to customer demand (right stock in the right place)